Collect because you love it.

Before any of this was a shop — before the breaks, before #fairbreak, before a single order — I was just a collector. I grew up on punk rock, and I live straight edge: no substances, on principle. That probably tells you most of what you need to know about how I run this. I don't move with the crowd, and I won't take the easy road when the easy road feels wrong.

I started collecting baseball cards in 2014. What I fell for wasn't the chase — it was 80s and 90s baseball, the cardboard most people scroll right past. To this day, I only collect cards I can buy for under €100. My personal collection is Ryne Sandberg, Mookie Betts, and Jackson Jobe. I say all of that first because it's the whole foundation: I'm not a businessman who found a market. I'm a collector who never stopped.

In 2023 I had the idea for an online shop. In 2024 I finally founded it — and I knew right away I'd be walking a different, probably harder road than everyone else. I didn't want just another store. I wanted to carry everything — from the 80-cent base card to the expensive stuff, side by side, because here the base card sits on the same shelf as the chase. The goal I'm building toward is simple and stubborn: whatever player, team, or set you search for, you should find something. Somewhere in here is the card that finishes your set. This is a place where you can actually complete a collection — not just chase the next hit.

In the summer of 2025 I started breaking, and it didn't take long to know what I didn't want: hype-breaking. The manufactured frenzy, the scream-at-the-camera circus. I'd rather open a product slowly and calmly, and actually learn something about what's inside. Respect. Always. That's where #fairbreak came from — a code of conduct so that whoever you buy from, you know exactly what you're getting.

I've done things people called crazy. The No-Hit Credit — where you get something back even when your team comes up empty — had people telling me I'd lost my mind. But that's the point. I don't reward luck. I don't run "championships" handing out prizes for whatever fell out of the box. This isn't a casino, and it never will be.

And none of this happened alone. Along the way I got to learn from people like Sebastian (b_baseballcards), Janni (ohsnap), Mujo (ggbreak) and Blagocardz — collectors and breakers who showed me how to break, and how to build this properly. I don't forget that, and I never will.

Somewhere along the way this became a full-time business — nearly 2,000 orders, almost 90,000 products online, breaking live three to four times a week. And I'll be straight with you: I carry all of it on top of a completely normal day job. This isn't a side hobby I dabble in. It's a full-time business I run in the hours around another full-time life. I don't say that for sympathy — I say it because it's the reason I can build this the way I do. I'm not here because I need it to pay my rent. I'm here because I believe in it. That's exactly why I refuse to squeeze it dry: I'd rather grow into it slowly and honestly, and never lose myself along the way.

This brand didn't grow out of an easy chapter of my life. It grew while I was rebuilding a lot of who I am — and maybe that's why it means what it does to me. I've got a hundred more ideas in my head. This is only the beginning.